What is the most important factor when selecting comparables?

• A. Geography
• B. Currency
• C. Industry
• D. Company size

Answer: (C)

When valuing with comparables, the most important factor is that the companies operate in the same industry. Industry alignment ensures similar business models, revenue drivers, cost structures, margins, and risk profiles, so the valuation multiples (like EV/EBITDA or P/E) reflect comparable economics rather than differences in products or markets. If you compare wildly different industries, you’re mixing businesses with different growth trajectories and leverage, which distorts the sense of fair value. Geography and currency matter, but mainly as adjustments for cross-border differences, and company size can affect liquidity and scale, not the core operating economics that drive multiples. So, industry provides the strongest basis for meaningful comparables.